Visual Aids
Visual aids serve as cue cards for the speaker and help the audience absorb
information.
Aid means to
help or assist, not to take over a speech. Simplicity is the key to
designing
effective visual aids for speeches and presentations.
Two types of visual aids are used in presentations:
Text visuals (words only)
Graphic visuals (line, pie, bar, and flow charts, diagrams, maps, drawings, and tables)
Use text visuals like headings in a report to summarize ideas and signal transitions;
start with
a visual “title page,” follow with a list of the key supporting points, and
insert text visuals
throughout.
When designing graphic visuals, which illustrate main points and provide
supporting
information:
Use simplified versions of graphic aids used in reports
Use title that states point of each visual aid
How to use visual aids in a presentation:
Be sure audience can see visual aid from distance
(If it can't be seen by the audience, then what good is it?)
Limit each visual aid to one main idea
(Too much clutter will distract audience members.)
Use visuals for main points only
(You shouldn't write out your speech on the visuals.)
Do not use visuals that contradict verbal message
Pause to let audience read
Do not read text visuals word for word; paraphrase
Remove visual when you have finished explaining it
(It will continue to distract the audience and it can also fall down.)
The
main types of visual aids:
Objects
can help clarify your ideas and give them dramatic impact. They can
be
animate or inanimate.
Models
may be used if an item is too large, too, small, or unavailable.
Photographs
may be a good substitute for a model or object.
Graphs
may be line, pie, bar, and flow charts.
Charts
help to summarize large blocks of information, but try not to employ
too much information.
Video
can be effective, but don't let it dominate the presentation.
Multimedia Presentations can be used in a variety of ways,
including a
computerized slide show --
like Power Point -- that incorporates
both
animation and photos. Click on
the following link for
an example of Power Point:
The
Speaker can sometimes
use his/her own body as a visual aid.
Slides (or filmed images projected on a screen):
Are good for large audiences
Require darkened room and limit eye contact between speaker and audience
Are relatively expensive
Document Cameras are very good for showing photos,
small objects, drawings, etc.
Handouts (sheets of paper handed out to members of audience):
Are okay for small, informal group but can be distracting because audience
tends
to read handout instead of listening to speaker. I recommend against
using these in
public speaking class.
Chalkboards and white boards (which allow visual aids to be created on the spot):
Provide flexibility and are good for collaborative presentations
Are too informal and primitive for many situations
Flip charts (which are large sheets of paper attached at the top and propped on an easel):
Simple visual aids are drawn in advance so speaker flips pages during speech
Are good for small groups and relatively informal occasions
Overhead Transparencies (which may be produced with transparencies or opaque projections):
Can be used for relatively large audiences
Can be formal or informal
Are relatively easy and inexpensive to produce