Professor:  Dr. W.A. Kelly Huff
Office:  Stillwell 144             Office Phone:  227-7491
Office Hours:  M through F, 10-10:50 am.  Other times by appointment.
Text:  Warner, C.  (1986).  Broadcast and cable selling.  Belmont, CA:  Wadsworth.

Catalog Course Description:  "Introduction to the skills involved in selling broadcast time and broadcast promotions.
        PREQ:  RTV 250."

Course Objectives:  Upon completing this course, the student should have gained a better awareness and understanding of
        the realities of broadcast sales and promotion.  To accomplish these objectives, the instructor will incorporate the
        following in varying measure:  professional and personal experiences in broadcast sales and promotions; textbook and
        outside readings; and, practical applications by the students in the class.  A large portion of the class will be conducted
        seminar style.  As such, students are required to be prepared from the readings to discuss, at length, a variety of
        broadcast sales and promotions situations which have or may confront broadcast executives in the real world.  A large
        portion or the class will revolve around case studies from the readings, and as constructed by the students themselves.

Grading:  The nature of the course dictates that a large percentage of the students' grades will come from class participation.
        Obviously, attendance is mandatory.  Should a student miss a classroom activity, no makeup opportunity will be available.
        This, of course, is the harsh reality of the real world.  The broadcasting marketplace is short on flexibility and
        understanding.

Grade distribution percentages:

   30 percent   Quizzes:  These will be announced and previewed, and take the form of essay.
   40 percent   Laboratory/Classroom participation/Practical applications:  Will be assigned in advance.  Normally,
                            these will be case studies.
   10 percent   Annotated Bibliographies of research found in books, trade publications, and journals.
   10 percent   Research Paper:  Will be discussed in detail in class.
   10 percent   Professionalism

Grade Scale:

          A = 91 to 100 points
          B = 81 to 90
          C = 71 to 80
          D = 61 to 70
          F = 60 and Below

Attendance Policy:  The student has a responsibility to attend all scheduled class meetings.  No absences are excused.
        In addition, each two tardies will count as one absence.  Those students who attend all scheduled class meetings on time
        will receive a bonus of two points towards the final grade.  With one absence or two tardies, the student will receive the
        same consideration.  For the second absence, one bonus point will be awarded.  For the third absence the student will
        neither gain nor lose points (This is in line with WCU policy.  For example, you may have three absences with no
        penalty).  For the fourth absence the student will be docked one point.  For the fifth, two points . . . and so forth.  Of
        course, missed classwork is history and cannot be made up.  All assignments will be done on time.  No late assignments
        will be accepted.  The instructor will specify deadlines in advance.

Other Comments:  You are at all times expected to conduct yourself as a professional.  You are in this course, and other
        courses in you major, to learn above all other things -- professionalism.