Professor:  Dr. Kelly Huff
Office:  135 Killian      Office Phone:  227-7229 or 227-7491
Office Hours: 10-12 T-Th  &  11-12 M-W    Other times by appointment.

Text:  Eastman, S.T., Head, S.W., and Klein, L.  Broadcast/Cable Programming:  Strategies and Practices (2nd Ed.).

Catalog Course Description:  "Techniques of programming for AM, FM commercial and FM educational radio; educational
        and commercial TV; cable and satellite operations.  PREQ 250."

Course Objective:  Upon completing this course, the student should have gained a better awareness and understanding of
        the various strategies and practices employed by the broadcast and cable industries.

Grading:

          Quizzes                                    40 points
          Mini-Paper                               10   "
          Oral Reports on Mini-Paper        5   "
          Final Paper                               20   "
          Comprehensive Final                 25   "

Attendance Policy:  While the student has a responsibility to attend all class meetings, five unexcused absences are allowed.
        The total grade will be reduced by five points for each absence over that amount.  In addition, each time one is tardy half
        an absence will be recorded.

Grade Scale:

          A = 91 to 100 points
          B = 81 to 90
          C = 71 to 80
          D = 61 to 70
          F = 60 and Below

Guidelines on reports and papers:

    Mini-Paper:  These will be eight to ten pages in length (not including bibliography and notes).  The student is responsible
        for selecting a topic on some aspect of broadcast programming or strategy.  The topic must be approved by the
        professor.  Otherwise, another topic or approach to that topic will be suggested.  All students must meet with the
        professor to discuss the proposal.  Topics might possibly consist of a book report, case study, etc.  Upon acceptance,
        the student will complete the written proposal by the deadline

    Oral Reports:  Will be a brief two to three minute presentation to the class from the above mini-paper.

    Final Paper:  Here's your chance to be the program director.  You have been offered two positions.  You can't have but
        one position.

        Choose one and go to work setting your programming and strategies.

          (1) A new commercial 5 KW AM radio station in Sylva (WSYL).  Target date for going on the air is January 1989.

          (2) The local cable company has Channel Two available.  Until now, no one has shown much interest in it.  However,
                the new owner of the company wants to begin programming.

        In each of these situations, you go in with a clean slate.  Each will have a local coverage area including all of Jackson
        County.  The AM will even go a bit further.  What will be your programming strategies?  What are your philosophies
        and how did you arrive at them?  Will there be competition and how will you deal with it?  How do you foresee the
        progress of the programming?  Be as thorough as possible.  There are no assigned minimum and maximum page limits.
        However, be practical and don't load the paper with useless filler.

        Both the mini-paper and the final paper will be typed and double spaced.  Computer and word processor printouts are
        acceptable as long as they conform to typing guidelines.  No handwritten or difficult to read manuscripts will be graded.
        If in doubt, bring a sample to the professor for consideration.  Papers are due by the deadline and all late papers will be
        docked ten points for each day the paper is not submitted.

Quizzes:  These will be announced and previewed.

Comprehensive Final Examination:  Will cover the content of the entire course, and will be previewed by the professor.

     Monday 8-22:  Course Overview.  Explain Syllabus and Schedule.

     Wednesday 8-24:  Chapter 1.

     Friday 8-26:  Chapter 2.

     Monday 8-29:  Chapter 3.

     Wednesday 8-31:  Chapter 4.

     Friday 9-2:  Review of Chapters 1-4 and Preview of Quiz I.

     Monday 9-5:  Labor Day Holiday.

     Wednesday 9-7:  QUIZ I.

     Friday 9-9:  Review of QUIZ I and Discussion.

     Monday 9-12:  Chapter 5.

     Wednesday 9-14:  Chapter 6.

     Friday 9-16:  Chapter 7.

     Monday 9-19:  Chapter 8.

     Wednesday 9-21:  Chapter 9.

     Friday 9-23:  Review of Chapters 5-8 and Preview of Quiz II.

     Monday 9-26:  QUIZ II.

     Wednesday 9-28:  Review of QUIZ II and discussion.

     Friday 9-30:  Chapter 9.

     Monday 10-3:  Chapter 10.

     Wednesday 10-5:  Deadline for Mini-Papers.  Discuss Oral Reports.

     Friday 10-7:  Oral Reports.

     Monday 10-10:  Oral Reports.

     Wednesday 10-12:  Oral Reports.

     Friday 10-14:  Chapter 11.

     Monday 10-17:  Fall Break.  No Class.

     Wednesday 10-19:  Chapter 12.

     Friday 10-21:  Review of Chpts. 9-12 and Preview QUIZ III.

     Monday 10-24:  QUIZ III.

     Wednesday 10-26:  Chapter 13.

     Friday 10-28:  Chapter 14.

     Monday 10-31:  Chapter 15.

     Wednesday 11-1:  Chapter 16.

     Friday 11-3:  No Class.

     Monday 11-7:  No Class.

     Wednesday 11-9:  Review of Chpts. 13-16 and Preview QUIZ IV.

     Friday 11-11:  QUIZ IV.

     Monday 11-14:  Review QUIZ IV and discussion.

     Wednesday 11-16:  Chapter 17.

     Friday 11-18:  Library time for Final Paper.

     Monday 11-21:  Chapter 18.

     Wednesday 11-23:  Chapter 19.

     Friday 11-25:  Thanksgiving. No Class.

     Monday 11-28:  Final Papers Due.  Chapter 20.

     Wednesday 11-30:  Review of Chpts. 17-20 and Preview QUIZ V.

     Friday 12-2:  QUIZ V.

     Monday 12-5:  Review QUIZ V and Preview Final Examination.

*Schedule is tentative and is subject to change in the event of  unforeseen reasons.