Professor:  Dr. W.A. Kelly Huff
Office:  Stillwell 144             Office Phone:  227-7491
Office Hours:  M through F, 10-10:50 am.  Other times by appointment.
Text:  McCavitt, W.E., & Pringle, P.K.  (1986).  Electronic media management.  Boston, MA:  Focal Press.

Catalog Course Description:  "Principles of management in radio, television, and cable at the local and network levels.
        PREQ:  RTV 250."

ALL STUDENTS WHO HAVE NOT MET THE PREREQUISITES WILL BE DROPPED FROM THE COURSE UPON DISCOVERY OF THE DISCREPANCY

Course Objectives:  Upon completing this course, the student should have gained a better awareness and understanding of
        what is expected of commercial and non-commercial radio and television managers.  To accomplish these objectives,
        the instructor will incorporate the following in varying measure:  professional and personal experiences in broadcast
        management; textbook and outside readings; and, practical applications by the students in the class.  A large portion of
        the class will be conducted seminar style.  As such, students are required to be prepared from the readings to discuss, at
        length, a variety of situations which have or may confront broadcast executives in the real world.  A large portion or the
        class will revolve around case studies from the readings, and as constructed by the students themselves.  This is a theory
        class.  You will not be trained to be a manager.  Such a goal would be impossible to achieve.  You need a combination
        of education and experience.  This, obviously, is the educational part.  You teach yourselves the art of broadcast
        management, I will train your mind by, hopefully, teaching you to think as a broadcaster.

Grading:  The nature of the course dictates that a large percentage of the students' grades will come from class participation.
        Obviously, attendance is mandatory.  Should a student miss a classroom activity, no makeup opportunity will be available.
        This, of course, is the harsh reality of the real world.  The broadcasting marketplace is short on flexibility and
         understanding.

Grade distribution percentages:

   40 percent   Quizzes:  These will be announced and previewed.  The final will be included in this percentage.
   20 percent   Classroom participation/Practical applications:  Will be assigned in advance.  Normally, these will be case
                      studies.
   10 percent   Research Paper:  Will be discussed in detail in class.
   10 percent   Annotated bibliographies of research found in books, trade publications, and journals.
   10 percent   Special Project:  To be announced.
   10 percent   Professionalism

Grade Scale:

          A = 91 to 100 points
          B = 81 to 90
          C = 71 to 80
          D = 61 to 70
          F = 60 and Below
 

Attendance Policy:  The student has a responsibility to attend all scheduled class meetings.  No absences are excused.  In
        addition, each two tardies will count as one absence.  Those students who attend all scheduled class meetings on time will
        receive a bonus of two points towards the final grade.  With one absence or two tardies, the student will receive the same
        consideration.  For the second absence, one bonus point will be awarded.  For the third absence the student will neither
        gain nor lose points (This is in line with WCU policy.  For example, you may have three absences with no penalty).  For
        the fourth absence the student will be docked one point.  For the fifth, two points . . . and so forth.  Of course, missed
        classwork is history and cannot be made up.  All assignments will be done on time.  No late assignments will be
        accepted.  The instructor will specify deadlines in advance.

Other Comments:  You are at all times expected to conduct yourself as a professional.  You are in this course, and other
        courses in you major, to learn above all other things -- professionalism.