COMM 3060
Public Relations
Case Studies

                                    Case Study 1:  PRSA’s “Official Statement of Public Relations”
                                                           Friday, June 9 – Report Due Monday, June 12

                                    Case Study 2:  Employer interests and media interests in conflict.
                                                           Tuesday, June 20 – Report Due Wednesday, June 21

                                    Case Study 3:  Political correctness:  Is it just a polite way to restrict freedom of speech?
                                                           Tuesday, June 27 – Report Due Wednesday, June 28

Report Guidelines

    1.  You will hand in individual reports at the beginning of the class session that immediately follows your
          group meeting.  After class is called to order, we will take your reports.  No late reports, no excuses!

    2.  Type or word-process and double-space the assignment.  For your report, use 1-2 sheets of 8.5 by
         11 inch paper only.  No more -- no less.  Use one-inch margins on the left and right sides and top/bottom.
         Use Courier 10 cpi or Times Roman 12 point font.  No title pages allowed.  If more than one page is
          needed, staple them together.  Please use two pages or less for your report.

    3.  Put your full name, case study number, and case study title in upper left corner.

             For example:

             Jeff Koerber
             Case Study 1
             Breaking in an employer

    4.  Poor grammar, spelling, appearance, etc. will result in a lowered grade.

    5.  Format the report as follows (and as explained in class):

         a.  Summarize the case/problem, as you understand it, in your own words.
         b.  Answer the questions and/or follow the instructions in the case study (usually found at the end of
              the case study handout you will be given).
         c.  State your personal opinion and justification.
         d.  State prevailing opinions and justifications of other group members, if possible.  You may agree
              or disagree with them.

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