Public Relations -- COMM 3060 -- Sample Questions

______ (1) Edward L. Bernays, a member of the Creel Committee, wrote the first book on PR.  It was called

                  a. Effective Public Relations                 b. Crystallizing Public Opinion

                  c. The Engineering of Consent              d. Public Relations Practices

______ (2) PR and marketing are not the same, despite the uninformed opinions of some.

                    a. True              b.  False

______ (3) The proactive process of anticipating, identifying, evaluating, and responding to public policy issues
                   that affect organizations’ relationships with their publics.

                   a. issues management     b. investor relations     c. public affairs     d. press agentry     e. lobbying

______ (4) Focus on the employer’s or client’s needs.  Be a good listener and thorough note taker.

                   a. conceptualizing         b. intangibles         c. human relations         d. results         e. style

______ (5) Means not only the raw language of the documents but the constitutions as interpreted by the courts.  If
                   a court finds that the law from any other source within the jurisdiction conflicts with the interpretation of
                   the constitution, that other law will be deemed unconstitutional and invalid.

                   (a)  Tort Law          (b)  Statutory Law         (c)  Constitutional law         (d)  Appellate Law

______ (6) In California, this is defined as:  “Every person has, subject to the qualifications and restrictions
                  provided by law, the right of protection from bodily restraint or harm, from personal insult, from defamation,
                  and from injury to his personal relations.”

                  (a)  case law          (b)  statutory law          (c)  tort law         (d)  civil law         (e)  criminal law