______ (1) Edward L. Bernays, a member of the Creel Committee, wrote the first book on PR. It was called
a. Effective Public Relations b. Crystallizing Public Opinion
c. The Engineering of Consent d. Public Relations Practices
______ (2) PR and marketing are not the same, despite the uninformed opinions of some.
a. True b. False
______ (3) The proactive process of anticipating, identifying, evaluating,
and responding to public policy issues
that affect organizations’ relationships with their publics.
a. issues management b. investor relations c. public affairs d. press agentry e. lobbying
______ (4) Focus on the employer’s or client’s needs. Be a good listener and thorough note taker.
a. conceptualizing b. intangibles c. human relations d. results e. style
______ (5) Means not only the raw language of the documents but the
constitutions as interpreted by the courts. If
a court finds that the law from any other source within the jurisdiction
conflicts with the interpretation of
the constitution, that other law will be deemed unconstitutional and invalid.
(a) Tort Law (b) Statutory Law (c) Constitutional law (d) Appellate Law
______ (6) In California, this is defined as: “Every person has,
subject to the qualifications and restrictions
provided by law, the right of protection from bodily restraint or harm,
from personal insult, from defamation,
and from injury to his personal relations.”
(a) case law
(b) statutory law
(c) tort law (d)
civil law (e) criminal
law