Click on the links below
Learning
Objectives/Key Terms/Internet Exercises
Perreault, W.D., Jr. &
McCarthy,
E.J. (1999).
Basic Marketing: A
Global-Managerial
Approach (13th Ed.).
Boston: Irwin McGraw-Hill.
Study Guides
(Study guide links will be
activated
after lectures are complete, but prior to the Exam)