______ (1) Provided when someone produces something tangible.

                    a. form utility     b. place utility     c. time utility     d. possession utility     e. task utility

______ (2) Someone who specializes in trade rather than production is sometimes called an intermediary,
                    or a middleman.

                    a. True              b.  False

______ (3) A time when all marketing activities are brought under the control of one department to improve
                    short-run policy planning and to try to integrate the firm’s activities.

                    a. simple trade era
                    b. sales era
                    c. production era
                    d. marketing department era
                    e. marketing company era

______ (4) Short-run decisions to help implement strategies.

                     a. customer value               b. social responsibility          c. marketing plan

                                       d. implementation                  e. operational decisions

______ (5) An approach that refers to how customers think about proposed and/or present brands in a market.

                      a. clustering techniques              b. positioning               c. mission statement

                                  d. economic and technological environment              e. cultural and social environment

______ (1) External noise can come from outside the listening area.

                    a.  True              b.  False
 

______ (2) Activities that stimulate interest, trial, or purchase by final customers or others in the channel.

                      a. sales promotion                 b. personal selling         c. mass selling             d. publicity

______ (3) A product whose total cost is treated as a business expense in the period it’s purchased.

                      a. specialty products         b. new unsought products          c. derived demand

                                          d. expense item                       e. capital item

______ (4) Wholesalers who do not own (take title to) the products they sell.

                        a. agent middlemen          b. manufacturers’ agents          c. export agents

                                           d. import agents                   e. brokers

______ (5) Shows when different groups accept ideas.

                    a. adoption curve     b. innovators    c. early adopters     d. early majority     e. late majority

______ (1) We must evaluate marketing at two levels:  the macro level and the micro level.

                        a. True              b.  False
 

______ (2) One of the first decisions a marketing manager has to make is about price flexibility.

                        a.  True              b.  False

______ (3) Reductions in price when a customer purchases a larger quantity on an individual order.

                        a. Quantity discounts                                   b. Cumulative quantity discounts

                        c. Noncumulative quantity discounts             d. Seasonal discounts

______ (4) Tailoring the principles of mass production to meet the unique needs of individual customers.

                    a. Production capacity     b. Virtual corporation     c. Mass customization     d. Task transfer

______ (5) Adding a reasonable markup to the average cost of a product.

                    a. Markup      b. Markup (percent)    c. Markup chain    d. Stockturn rate     e. Average-cost pricing