W.A. Kelly Huff, Ph.D.

Book Contributions

“New Radio-TV Technologies and 'The Digital Perception'," pp. 1-20
In Gerard Donnelly & Joseph R. Blaney (Eds.).  (2003).
Technological Issues in Broadcast Education:  Critical Challenges.
Westport, CT:  Praeger.

                            Description:   The broadcasting industry's ongoing transition to digital technology raises
                              significant questions for higher education, ones relating to appropriate curriculum design, the
                              teacher/student relationship, legal issues, media convergence, and funding. This new collection
                              of essays offers guidance to faculty, administrators, and scholars alike, offering innovative
                              ideas on ways in which programs can excel in each area. In so doing, Technological Issues
                              in Broadcast Education illuminates the educational settings that have been created
                              and enhanced by the emergence of new broadcast-related technologies as well as
                              the impact of these technologies on the missions of broadcasting programs.

                              Subjects covered in the volume include the digital revolution, curriculum revisions, online
                              learning, gender considerations, learning beyond the classroom, and international models of
                              broadcasting curricula. At the same time that emphasis is placed on the challenges posed by
                              new technologies, careful attention is given to the importance of educators' continuing to
                              emphasize the traditional academic skills of writing, interpersonal communication, and analysis.
                              In this way, editors Jerry Donnelly and Joseph R. Blaney offer offers a unique roadmap
                              to educators charged with shaping broadcasting programs in light of new technology.


"AM station descent," pp. 131-32, 133-34; "FM station ascent," pp. 136-37; "Radio future," p. 192
In Michael C. Keith (2000).
Talking Radio:  An Oral History of Radio in the Television Age.
Armonk, NY:  M.E. Sharpe Publishing.
ISBN:  0-7656-0398-5 $29.95
240 pp. Bibliography, index.

                          Description:  Incorporating a lively oral history approach, this fascinating history of
                            radio covers the impact of the arrival of television, the rise of transistor radios, the
                            popularity of rock 'n' roll, FM stereo stations, underground radio of the Sixties, the
                            relaxing of regulation in the Reagan era, talk radio, public radio, and how technology
                            and the internet will affect its future. Keith interweaves his informative narrative with
                            reminiscences of some of the primary participants in one of the most dynamic and
                            influential communication mediums of the the last half of this century.

                            Among those interviewed are such well known personalities as Walter Cronkite, Dick
                            Clark, Ray Bradbury, Steve Allen, Art Linkletter, Larry Gelbart, Paul Harvey, Howard
                            K. Smith, Richard C. Hottelet, Casey Kasem, Ed McMahon, Daniel Schorr, Susan
                            Stamberg, Bruce Morrow, and Studs Terkel, as well as more than fifty other
                            individuals who were or continue to be actively involved in radio.

                            Academic contributions are made by Frank Chorba, W.A. Kelly Huff, Bruce Mims,
                            Chris Sterling, and others.

                     Comment(s):  "It is important to have records such as this one because of the
                            uniqueness of the enterprise known as radio. It is well that we hear from those who
                            played a special role in the making of its history. Together, the first-person
                            commentaries add up to a valid written account of an extraordinary story." -- Walter
                            Cronkite

                     Review(s):  "Keith lets us "listen in" on more than one hundred broadcasting executives
                            and personalities as they trace radio's history from its sharp decline in the early fifties to
                            the influential and profitable position it enjoys today. ... Merits a place on the
                            bookshelves of anyone who is or has been a part of the broadcast industry, and should
                            also be of almost equal interest to the members of its audience." -- Foreword

                     Selected Contents:

                            I. The War Ends and the Picture Begins
                                1. The Quiet After and Before: Radio's Victory and Short Peace
                                2. Assault of the Infant: Television Takes Over the Livingroom
                                3. Together . . . but Separate: When the Two Worked as One
                                4. The Word Is the Thing: The Substance of Sound
                                5. In Mourning and Evening: The ``Way It Was'' Radio
                                6. Reinventing Itself: A Winning Formula Is Found

                            II. The Second Coming of Radio
                                 7. Home of the Hits: Going to the Top 40
                                 8. Airy Personas: New Legends of the Ol' Airwaves
                                 9. At the Top of the Hour: And Now the News
                               10. Talking Radio: Words Without Music
                               11. Good Air: As a Public Trustee
                               12. Bad Air: Those Tuneout Factors

                         III. The Times and Band Are a Changin'
                               13. People's Radio: A Medium for Everyone
                               14. Under Suspicion: Behind Every Set
                               15. Equality for Some: A White Man's Medium
                               16. Descent from Dominance: AM's Fall from Grace
                               17. Ascent of Fidelity: FM's Rise to Power
                               18. Shock Waves: Polluting the Air

                          IV. Into the New Millennium
                                19. Business by the Book: Impressions Count
                                20. Going Public: Noncommercial Stations
                                21. Turn of the Screw: Tubes and Wires in a Box
                                22. Hoarding the Air: Stations in the Fold
                                23. In the Air Ahead: The Future of Radio
                                24. "Seems Radio Is Here to Stay," by Norman Corwin: A Play for Broadcast


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